Interested in Joining?
The insurance industry is hiring students of ALL majors for ALL functional areas.
Are you interested in a career that is stable, rewarding, and limitless? Could you benefit from expanding your networking, increasing exposure to educational and professional development opportunities, building your resume, and improving your leadership skills? Then Gamma Iota Sigma is for you!
Interested in Joining?
The insurance industry is hiring students of ALL majors for ALL functional areas.
Are you interested in a career that is stable, rewarding, and limitless? Could you benefit from expanding your networking, increasing exposure to educational and professional development opportunities, building your resume, and improving your leadership skills? Then Gamma Iota Sigma is for you!
Advisory Council
The Advisory Council consist of Sustaining Partner Companies
The Advisory Council help leads the strategic direction of Gamma Iota Sigma to grow and sustain a robust and diverse student talent pipeline, ensuring the industry's vibrant future.
What They Do:
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, and financial staff members.
Why It's Important:
Advertising, Promotions, and Marketing Managers are important in the insurance industry because they are the face of the insurance company that consumers see. Marketing professionals use creative marketing materials to draw customers in to purchasing insurance products and services without creative materials customers may look elsewhere for products.
Typical Duties:
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Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
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Plan promotional campaigns such as contests, coupons, or giveaways
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Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
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Negotiate advertising contracts
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Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
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Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
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Develop pricing strategies for products or services marketed to the target customers
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Meet with clients to provide marketing or related advice
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Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
Important Skills:
Analytical skills
Communication skills
Creativity
Decision Making skills
Interpersonal skills
Organizational skills
Salary Range
The median annual wage: $125,510
The lowest 10% ~ $61,930
The highest 10% ~ $208,000
Professional Designations:
Professional Certified Marketer
Google Analytics Individual Qualification
Google Ads Certification
Facebook Blueprint
Twitter Flight School
HubSpot Inbound Certification
HubSpot Content Marketing Certification
HubSpot Email Marketing Certification
Hootsuite Social Marketing Certification
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Career Facts
Salary range: Marketing Analysts command salaries in the $60,000 ballpark, and Marketing Managers can earn upwards of $100,000
Education and Professional Requirements:
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Entry-level: Bachelor’s degree
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Advancement: multiple years of related work experience or professional certifications
Possible career path: Marketing Analyst > Marketing Representative > Marketing Manager > Vice President of Marketing
Additional Resources
References:
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OII Marketing Representative Profile
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IIC Marketing Representative Profile
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National Alliance Marketing Representative Profile
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US Bureau of Labor Statistics Occupational Outlook Handbook
Videos:
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Meet a Marketing Representative
Webinars:
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Marketing Excess and Surplus Lines: The Safety Valve of the Insurance Industry
